In today’s world consumer satisfaction is the primary motive for every business. Because without consumer satisfaction no business can run successfully. NIKE is known for the best consumer services in the world. NIKE has given their customers a reason to want to come back to their website every day and engage. NIKE also provides two way conversations to with their customers.
Tagline – JUST DO IT.
NIKE is an American multinational corporation that is engaged in the design, development, manufacturing worldwide marketing and sales of footwear, apparel, equipment, accessories, and the services. It was founded in 25 January 1964 by Phil knight and Bill Bowerman. Its headquarter is located in Beaverton, OR. First it was famous with the name of Blue Ribbon Sports Brand. The present CEO of NIKE is Mark Parker (since 2009). In present there are more than 74,400 employees.
NIKE has continued to be a popular brand in the sports industry with its quality products over the years. It offers its products in eight categories including Men’s training, women’s training, Action sports, Football, Basketball, Golf, Running and sportswear. It also offers some kids items used in different sports. Its products are made for athlete use but they can also be used for casual and leisure purpose.
It currently holds around 62% of the athletic shoe market. It makes them tower over all of their other competitors put together. The NIKE brand alone is worth a stunning $16 billion. The other details are as following:
|Revenue||US$ 34.35 BILLION|
|Operating income||US$ 4.95 BILLION|
|Net income||US$ 4.24 BILLION|
|Total assets||US$ 23.26 BILLION|
|Total equity||US$ 12.41 BILLION|
Top Selling Products
The demand for NIKE products are increasing day by day. Swoosh sign of its logo is very popular. Men, women and kids all like its products. Some of top products of NIKE are:
· NIKE dunk women high heels black red white
· Women lifestyle shoes
· Simple operate top selling kids NIKE air Jordan
Goal and Mission
Its official mission statement is “to bring inspiration and innovation to every athlete in the world” . This mission statement through the light upon company’s strategy goal of reaching out to the global sports shoes, apparel, and equipment market. Because there are so much competition in this field. In it, the corporate mission statement is a prominent guide for strategic formulation. The basic three principles are:
- Help and incorporate their consumers
- Sustainable economy
- People, profit and planet are in balance.
By- Bhawika Khushlani