Everyone is familiar with an international sportswear brand FILA. It is a leading manufacturer of footwear and apparel for sports and leisurewear. Its products are highly designed and also have style contents. It gives the classy looks to our personality by its amazingly designed accessories.
Tagline – POWER STYLE
FILA INC. is a South Korean sporting goods company with its origins in Italy. It is a private company. It is founded by Johan Fila in 1911. Its headquarter is located in Seoul, South Korea. It has its own market of Athletic shoes, clothing, and accessories. FILA have offices in 11 countries globally. The present chairman and CEO of FILA is Yoon-Soo Yoon.
FILA have completed 102 years. It was created by FILA brothers in Coggiola, Italy. In early days FILA was only deal in clothing and its primary product was originally underwear. Further, it moved into sportswear in 1970s. Finally, the brand got more popular after moving into sportswear. In January 2007, FILA were acquired by FILA Korea from SBI, which made it the largest South Korean sportswear company.
FILA have its own market of sports clothing and footwear which are very popular. It deals in sportswear, tennis apparel, shoes & accessories. The products of FILA are not as famous in India as it famous internationally. The products of FILA are as follows:
- Sports t-shirts
- Running , training clothes
- Hats, sunglasses etc.
The net annual income of FILA is approx. 323 billion KRW. The other data related to its net worth are as follows:
|Sales revenue||569 billion|
|Cash and equivalent||141 billion|
|Market capitalization||856 million|
Top Selling Products
The top selling products of FILA in 2018 are as follows:
· FILA Venom Low (1010255-150)
· FILA Drop shadow Red t-shirt from U.K
· New FILA Student Shoulder Bag
· FILA high Quality Luxury watch
· FILA 0568- sf9736k blue aviator sunglass
Goal and Mission
Every company wants to reach on top so as FILA also. There are numbers of competitor in this way but it is not seems impossible for the FILA because of the success and hard work of the company. The strategic reorganization is another critical step in making FILA an efficient and flexible organization in a highly competitive market and in building a solid foundation for the company’s future growth. Further, an important part of the business strategy for FILA is to further leverage the sports authenticity and Italian heritage of the brand. FILA are targeting a younger consumer through the development of products which are truly sport inspired and with superior lifestyle appeal.
Hence, we can predict or say that FILA are a one of the most popular brand of sportswear. And also a tough competitor for other sportswear companies.